A company spokesperson told us: "In the United States, only two products are being recalled: Kinder Happy Moments Chocolate Assortment, distributed only at BJ’s Wholesale Club stores and select Costco locations in the Bay Area of California and Northern Nevada; and Kinder Mix Chocolate Treats Confections Assortment Basket distributed in 14 Big Y Supermarket locations, where this product has already been removed from store shelves. We continue to cooperate with the FDA."

With immediate effect, the entire production of Kinder Surprise, Kinder Mini Eggs, Kinder Surprise Maxi 100g, and Kinder Schokobons made in Arlon is being recalled.

The Ferrero chocolate and confectionery company recently announced a recall of some of its Kinder products due to an outbreak of salmonella. The new recall as well as old internet rumors appeared to have combined forces to fuel a viral Facebook post that's being copied and pasted as copypasta. These posts pushed misleading rumors that said pictures showed maggots and worms in both Kinder chocolate eggs and a product described in the reposts as "Ferrero Rocher Hazelnut Easter Eggs."

Kinder Bueno is performing brilliantly as a brand, with all SKUs in growth and we’ve shown we can disrupt category norms and launch successful NPD into the category, such as when our Bueno advent calendar that hit the shops last year. When it comes to our grocery activations, we have some vibrant fixture dressings and FSDU’s planned across our brands to really hero our Easter offering. We’ll also be raising awareness via the supermarket’s own magazines with engaging competitions with fun Easter family activities up for grabs. The user also reported receiving what appeared to be harassing messages about family members on unrelated posts, leading to those being deleted as well.On April 8, a notice was issued that showed the recall extended to several other products. However, importantly, these additional chocolates were not recalled in the U.S.: Salmonella can be spread from person to person, so anyone affected should adhere to good hygiene practice such as washing hands thoroughly after using the bathroom and avoiding handling food for others where possible, if you have symptoms.”

On April 7, Ferrero issued a recall in the U.S. for two specific product assortments due to concerns over salmonella.Easter is of course a great time to celebrate with your favourite chocolate. Compared to Christmas, shoppers are usually more likely to make a dedicated trip for chocolate at Easter, showcasing the size of the opportunity for confectionery. The ONS reported a jump in retail sales in April 2022, supported by food and drink spending in the lead up to the Easter weekend. This showed that consumers still wanted to spend for a special occasion, especially when it came to treating. Ferrero will support the range with digital and social media marketing as well as in-store PoS for retailers. The person who made the original Facebook post eventually deleted it and commented on the removal: "I was forced to delete [it] because people were being ridiculous and calling me a liar and even sending me awful DMs," the user said. "This literally happened to us last night and I was trying to warn my friends and [had] no idea it would go viral."